What is RRP?

RRP stands for Recommended Retail Price. Simply put - It means the price you will pay for the ring if you buy it from a retail store. It’s important to remember that different retail stores will assign different RRPs to the same product however the RRP that we set is the price we would sell our rings for if we had our own retail store.We determine our RRP by two factors, the first one is advice from an independent local jeweler who base these on  the replacement value of the jewellery. Essentially means it’s the cost of the jewellery piece if it was to be made again. Raw materials, craftsmanship, overhead and labour costs are factors that affect this value.

The second factor that  determines RRP is the average MSRP (Manufacturer's Suggested Retail Price). Our suppliers give us as a guide on how much the jewellery would sell for in a retail environment both online and in physical stores.

After carefully taking all these factors into consideration, we set the Recommended Retail Price for your jewellery. RRP's can also be set by the brand. You will sometimes find a simple sterling silver ring band,  sold in a high end jewellery store for 5 times the RRP price from your local jewellery store.

We try to be as fair as possible in setting the RRP of our product, so you are rest assured you are getting the right value for the lovely rings that you have won.

You can discover the RRP of your jewel by clicking here


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