I discovered a $150 RRP ring from my $49 candle - How is that possible?

Well that's the beauty about winning isn't it? It’s always more than what you expected it to be. And this is only possible because we have been working really closely with our jewellery manufacturing partners to bring you the highest quality rings on the market. And not only that, since we are now able to purchase in bulk we can offset our costs and offer you even higher valued jewellery. The RRP is not the price we purchase at, but the price a jewellery retailer would sell for. Just like how wholesale and retail prices would be different. Or even annual sale prices, which are almost 50-70% cheaper than retail price.

Our aim is to provide you with the highest value rings without increasing on costs.

How did we do?